Frequently Asked Questions
Question
# 1: What makes your Boot Camp different from other marketing
courses I've taken?
Answer:
For
the past 31 years, I have created, sold and marketed to over
two-dozen different industries in 30 countries around the
world.
I've had an
opportunity that most other marketers never get. During my
career and in my consulting
practice, I get to go over and work with industry A. And while I'm
over there, I notice something they're doing that's phenomenally
effective. I see that hardly anybody else outside their business is
doing it, but they could be doing it, so I borrow it from industry A
and I take it over and I teach it to industry B.
The marketing best practices I
share in this Boot Camp come from a variety of industries including:
automotive, real estate, power sports, hot tub, professional services,
direct mail, coaching and consulting and the
Internet marketing industry. You will benefit from my years of
experience working in these and other industries.
Question
# 2:
Can’t I Just Learn This Stuff On My
Own
Answer:
I’m sure you could learn
this on your own….but why would you want to? Aren’t you strapped
enough for time as it is? How valuable is your time and money?
Listen, people pay you for your expertise, because you are the
expert. You’ve “been there and done that” and have the stripes on
your back to prove it.
I’ve spent years and
thousands of dollars collecting, testing, implementing, and
perfecting these strategies with great success in hundreds of small
businesses. I’ve learned what works and what doesn’t so you don’t
have to. Why reinvent the wheel at the expense of losing a ton of
time and money?
Question
# 3:
Why should I pay you to learn stuff
I already know?
Answer:
You shouldn't. If you already know the strategies and
techniques I teach at the San Diego Marketing Boot Camp, you don't
need to pay me and you shouldn't! But if you're struggling to
find new leads, close more sales and explore every avenue possible
to improve your business, then I guarantee you will learn
a great deal of tactics and techniques that you never knew.
"The problem is you don't know what you don't know".
Question # 4: My
business is different than most, are you sure your sales and
marketing
strategies will work for me? OR This will never work in my business
it's different here in (insert
city name)
Answer:
I think you'd be surprised how
many businesses say the same thing. The strategies contained in
this program work regardless of what part of the county you live in
or your specific product or target market. In addition, I'll
show you so many different strategies so it is almost impossible
for you NOT to find several that you can start using right away.
Remember, all the strategies I give you are from real businesses all
over the USA.
Question
# 5: I am not much of a marketing guy/gal, how easy will it be to
apply what I learn?
Answer:
The strategies I teach will work just as well for the novice as
it will for the expert. Most of the strategies are easy
enough to implement. More importantly than your knowledge of
marketing is your time commitment and desire to make the necessary
changes to improve in your business. I can show you what and how to
do it, but ultimately it is up to implement what your learn.
Question
# 6: I don't have a big marketing budget, can the Boot Camp still
help me?
Answer:
Many of the strategies I teach won't cost anything to
implement. Sometimes it's just a change of focus in your
thinking. On the other hand there will be some strategies that you
may want to follow that will cost you a minimum investment.
For most businesses, however it is not about spending more so much as
it is either reallocating resources or improving what you are
already doing. For instance, running more effective ads won't
cost you more, but will obviously bring you better results.
Question
# 7: How many strategies do you suggest I implement?
Answer:
Don't try to do too many at once. Get a few up and running
first and then add a few more each month. Then experiment and
refine as you go along. It's better that you do a few
strategies really well then do 20 poorly. In addition, the
actual number of strategies that you decide to implement is not as
important as making sure that each strategy you implement is
effective.
Question
# 8: How much time will it take before I start to see results of my
efforts?
Answer:
As with just about anything,
the more time and effort you put into some of these strategies up
front, the
quicker you'll see the results. After you go through the
San Diego Marketing Boot Camp, I would select 2 of the strategies
that you think are easiest for you to implement. Get those up
and running before you move onto any more. Depending on which
strategies you choose, you should begin to see results in a very
short time.
Question # 9: What if I
am not happy with your program?
Answer: I am so confident that you'll be happy with the
knowledge gained from this Boot Camp, that I am
going to give you an unheard of no-questions money back guarantee.
If at the end of this 1 day boot camp, you don't
feel as though you're getting all that was promised
and you're not satisfied that what I taught was worth the money you
paid, just let me know I will give you your money back.
And for those attendees that feel they need a
refresher course, you're welcome to return to the
very next San Diego Guerrilla Marketing Boot Camp to
hear all over again.
Question # 10: Is it
safe to use my credit card when paying for your program?
Answer:
To provide a
confidential and secure payment facility, all purchases are processed by
PayPal.
You can pay using Visa, MasterCard, Discover, American Express
or PayPal.
Question # 11: Will
you be teaching sales and closing techniques?
Answer: No. This is
not sales training. I'll let your suppliers and
sales trainers teach
you that. But everything you learn
will help your and your sales team increase their closing ratios by sending them more qualified
prospects through improved marketing strategies.
Question # 12: What
happens if a business I compete with is in the same class?
Answer: Firstly,
you don't have to reveal anything about your business you don't
want to. In addition, it's not what you learn; it's how well you
implement when you get back home. Even if you learn the
same thing, one business will always do a better job at executing
than the other - just make sure it's you.
Question # 13: Is
the cost of the Boot Camp tax deductible?
Answer: Although, you'll
need to check with your financial advisor, the boot camp is
considered continuing education and training. When used to
improve your professional or business skills it is usually
deductible as a legitimate business expense.
Question # 14:
Can You Describe Your Teaching
Style?
Answer:
My approach is rigorous,
interactive, fun and dynamic. No theory – just real life
problems with real life answers. There will be a lot of
"hands on" learning where I'll show you dozens of off and on-line
resources that will help you streamline your business.
You get to share best
marketing practices with a select group of like minded
business professionals that are having the same
problems/issues. I use a lot of see-it-for
yourself demonstrations, examples, scripts and checklists
that you can put to use immediately
Question # 15:
