When Was The Last Time You Spent 1 Full Day Working "ON" Your Business Versus "IN" Your Business?

Now's Your Chance...

Agenda Topics

Do you have a plan to grow your business today, next week, next month, next year?  At my boot camp you'll discover lead generation and referral marketing strategies used successfully by other successful businesses around the USA.

Not only will I teach you new strategies and tactics, but I’ll teach you how to think differently – you’ll begin to see and find opportunities everywhere in your every day life and routine – from the grocery store to the barber shop.  Your mind will expand, you sales will increase and your profits will explode.

After you complete the boot camp, you will never look at how you market your business the same way again.

Let's take look at just a few of the topics we'll be discussing...

How to Build a Strong Marketing Plan

Did you know that companies that have a written marketing plan outperform their competitors by more than 30%?  Yet 95% of all businesses do not have one.  A written plan forces you to think strategically and out of the box.  What are you good at?  Are you better than your competition and if so how and why?  How can you exploit those differences to make prospects select your products and services over the competition?  You’ll walk away with your own personalized set of written goals and strategies for 2008.  This is huge!

Learn How to:

	Develop Your Brand Image - What is it now and what do you want it to be - this drives everything else
	Strategically target and own niche markets that you may not have known existed before
	Develop a Unique Selling Proposition (USP) that will give you a distinct advantage over any and all competitors.  Get this one thing right and your business will thrive!
	Install and implement effective systems throughout your business to improve efficiency and profitability
	SWOT Analysis - We'll discuss and create your Strengths, Weaknesses, Opportunities and Threats – once you understand this, it will change the way you view everything else in your business.
	Increase customer satisfaction, loyalty and future profits
	Get so close to your customers and prospects that your competition is virtually locked out

Also Included: Worksheets, checklists, detailed strategies, specific real life examples, templates

Lead Generation on Steroids – How to Drive Massive Amounts of Traffic to Your Business

No matter how good your customer service is, how low your prices are and how great your products and services are, if you don’t have customers walking through the front door, you’ll soon be out of business.  Now, more than ever before, companies need to learn how to effectively promote their business.  This section will focus on dozens of low cost “out of the box,” promotional activities that will get you noticed by potential customers and the media and keep a constant influx of traffic flowing to your business.

Discover How to:

	Use 7 emotional appeals that stimulate people to action.  Understand and use these triggers that drive your prospects to make decisions
	The huge advantage of Niche marketing.  I’ll give you a variety of ways to identify and target your own niche.  Get this right and you’ve just eliminated 90% of your competitors
	How to use a very simple free report to generate sales.  I’ll give you a ton tactics for getting your special reports opened, read and appreciated
	Implement a system of getting testimonials that will provide your business with one of the most important and effective closing tools you could ever want
	How to get your prospects to “raise their hands” showing you that they are qualified prospects and demonstrate their interest
	Generate buzz using viral marketing techniques that cost you almost nothing

Killer Advertising Strategies That Get Results!

There are hundreds, perhaps thousands of prospects in your trading area that have thought about doing business with you at one time or another. The secret is to develop a way to find them and convince them to buy or do business with you...today.  In this section, I’m going to show you specific advertising tips, techniques and strategies developed by some of the best marketers and copywriters in the business.

 You’ll learn how to increase your qualified leads and advertising ROI regardless of the advertising media you use.  All types of advertising will be discussed including - yellow pages, direct mail, newspaper, internet, color versus black and white, big versus small, etc.

You'll Learn How To:

	Create more effective newspaper ads guaranteed to bring in more qualified leads
	Develop irresistible offers that prospects can’t find anywhere else
	Increase your response rates to yellow pages ads using simple techniques that cost you less than you’re currently paying
	Use secret direct mail writing techniques in your ads that can double your response rates
	Utilize the art of writing effective headlines to get your prospects to read your all your ads
	Apply psychological reasons why people buy to hook your prospects before they even walk into your store
	Track all your promotional efforts so you can put your money where it is most effective

Also Included: 100 of the best headlines ever written that you can steal

Close Prospects and Keep Customers for Life Using Automated Follow Up Systems

You know what most businesses do after the sale?  NOTHING!  Many companies all but stop their marketing efforts after the customer buys.  Once a prospect becomes a customer, you need to continue to build the relationship.  In this section, you’ll learn how you can make your customers happier and your business more money.  Continuing to build your relationships with your customers through unique follow up systems will get you more sales, testimonials and referrals than you can handle.

I’m Going To Show You How To:

	Set up a TRULY automated follow-up marketing system for current customers that runs 24 hours a day, 7 days a week, 365 days a year
	Create a second follow-up marketing system for potential customers that come into your showroom for the first time and don’t buy.
	Use a unique auto pilot post card system to significantly grow your business and increase your network of potential referral partners. Discovering and using this system is worth the entire price of the Boot Camp by itself!
	Use unique e-mail marketing techniques to make your prospects fall in love with you forever
	Utilize the old fashioned newsletter to stay connected to your customers, prospects and vendors
	Ask for and get the best testimonials possible

Website Strategies Designed to Get Your Prospects To Open Their Wallets

Are you spending huge amounts of time and money driving traffic to your website only to see a tiny percentage of visitors turn into clients or customers?   How would you like your prospects to purchase your products or services on their first visit to your store or office?  It’s possible with a dynamic “pre-selling” website.  In this section you’ll discover the critical elements that will make your website pre-sell like crazy.

I’ll Teach You How To:

	Use the biggest search engines like Google, Yahoo and MSN to build your local business
	Send a ton of pre-qualified prospects to your website without spending a dime on advertising
	Build traffic and get your customers to return to your site over and over
	Use secret internet marketing techniques to automate and build your business
	How to add audio and video to your web site for less than the price of tank of gas
	Avoid the top 10 mistakes that businesses make with their websites
	Get quality content for your web site without writing a word of it yourself
	Increase traffic to your website for little or no cost

Referral Marketing – “How to Make It Rain Referrals In Your Business”

SYSTEMIZE!  That’s the key to getting a constant stream of never-ending referrals.  Unfortunately, very few businesses do it.  In this section you’ll learn how to implement multiple “stealth” referral systems that will produce predictable, consistent, and duplicable results time and time again.  You’ll walk away with specific strategies and systems, checklists and forms that you can immediately put to use in your own business to start a river of new customers.  You’re gonna kick yourself for not using these easy strategies before.

In This Section, I’m Going To Reveal:

	The two most important referral programs that every business should be using, and it’s not word of mouth
	How to identify referral partners. Identifying and getting them to sign on will bring you more qualified, ready to buy customers than any advertising program you could ever run
	Successful referral tactics from other industries.  I’ll show you letters, scripts, examples that you can “steal” and use immediately
	Get your referral partners to think of your business first when they are asked for a recommendation
	How to get the media/press to send you tons of free referrals
	How to help the right people give you more referrals.  I‘ll give you 7 effective ways – it’s easier than you think
	Got COI?  You sure do, but may not even know it.  Tapping into your COI can flood your store with more referrals that you can handle
	The 4 keys to effective referral marketing systems

Also Included: Examples of letters, postcards, phone scripts that you can copy and implement IMMEDIATELY

How to "WOW" Your Clients and Customers

Let's face it, customer service out there stinks - you've experienced it yourself.  Whether its buying shoes, a car or getting work done around your house.  That creates a huge opportunity for those dealers that want to stand out from the crowd and grow their business at the same time.  Customers want to be treated like someone special - and they should - they pay the bills!  In this video, I’m going to show you how to turn ordinary customers into evangelists for your business by using simple customer service ideas that you can start using tomorrow.

You’ll Discover:

	The 12 point customer complaint checklist – review this list with your employees regularly and watch your customer service improve DRAMATICALLY
	12 EASY customer service ideas that are guaranteed to make your customers “sing your praises”.  They are so basic that any business can do it...but hardly any do.
	The 2 biggest mistakes 95% of all businesses make after the sale is made – change these 2 things and your sales will increase dramatically
	Your ETDBW score?  Knowing your score can make the difference     between good and outstanding customer service.  Take the test and find out
	16 goodwill freebies that make a big impression on your customers – They’re easy fun and cost you almost nothing
	How to make a good first impression.  I'll show you 11 ways to make a good impression on every potential customer that calls or comes into your store or office